About Us

We help organisations make sense of their data. We cut through the data jargon and fads to deliver services and support tailored to your needs. Let us help you deliver on your business outcomes by optimising the application, management and compliance of your data.


Our aim is to make sure your data delivers!


Information by Design is a Level 1 B-BBEE contributor




Selwyn Willoughby holds a Masters degree in Geography and Environmental Studies. He has extensive experience in strategy development, management, international liaison, digital transformation, development and information management. He has been working in the environmental sector for more than 15 years, and in local government for over 5 years. 

Selwyn is a Fellow of the South African National Biodiversity Institute (SANBI).

He also an Advisor for the African Biodiversity Challenge Initiative.